Faraday Future

FFZERO1 was Faraday Future’s inaugural concept vehicle—an electric race car designed to showcase the brand’s bold vision of performance, innovation, and energy regeneration. With fewer than 100 people on the team at the time, nearly everyone had their hands on it in some way. As Creative Director, I led a small team of UI and motion designers to bring the digital experience of the vehicle to life. Our focus was on how energy flows—how it's used, recovered, and visualized within a high-performance electric race machine.

But my role didn’t stop at pixels. I also became the unofficial lighting tech, electrician, and network wrangler. Cables, LEDs, and power supplies became my daily toolkit.

Fun fact: Because I was so deeply involved in the fabrication of the vehicle’s internal systems, I became the FFZERO1’s official handler. Yep—everywhere the car went, I went.

One of my favorite stories happened during the big reveal in Beijing. Everything was set—until I powered up the vehicle and noticed the short-throw projector that animated the rear tail fin wasn’t working. Panic? A little. Turns out, the bracket holding the projector at its precise angle had snapped.

So I ran across the street, grabbed some takeout—and a few extra pairs of chopsticks. Back at the venue, I popped a few pieces of gum, broke a chopstick to the right length, and used the gum as an improvised adhesive. Somehow, that combo held the projector in place for the entire show. Not the most glamorous fix, but it worked—and yes, I still have that chopstick… somewhere.