LETV

The owner of Faraday Future also ran LETV—basically the Netflix of China—and he wanted to build a production-intent show vehicle under the LETV brand. Naturally, the same ragtag crew behind the FFZERO1 jumped in to make it happen.

I served as Creative Director on the project, but just like before, I wasn’t afraid to roll up my sleeves and get my hands dirty. The vision for the vehicle was all about connection—a content-first experience where passengers could consume media in immersive, uninterrupted ways. Which made perfect sense given LETV’s massive footprint in content aggregation.

My team of six designers pulled this off in just three months—a lightning-fast turnaround that still managed to make a big splash on debut. The vehicle was sleek, smart, and tailored for an always-on world.

Fun fact: Along with leading the creative direction, I once again took on the role of vehicle handler (it was kind of my unofficial side gig at this point). That meant I was also the fix-it guy, making sure everything looked and worked flawlessly on the floor. And while we told the world the vehicle was fully autonomous—and it did drive like one—during shows, we actually controlled it via remote. Totally nerve-racking, driving a million-dollar car by joystick in front of a crowd... but hey, the illusion was smooth, the crowds were wowed, and it’s all public knowledge now. Just another day in concept car magic.