GAC Motors

At GAC Motors, I was that guy—the go-to for wild ideas and over-the-top concept cars. In a sea of buttoned-up, conservative designers, I definitely stood out. But that’s exactly why my friend Pontus Fontaeus brought me on board.

I was based out of the GAC Advanced Design studio in Newport Beach, California, originally tasked with building an experience team to help launch GAC Motors in the U.S. But thanks to the ever-shifting geopolitical winds, that plan got parked.

Instead, I pivoted into an advanced design think tank, where I got to explore future-forward ideas and create concept vehicles and experiences that pushed boundaries. One of the standout projects was the GAC Enpulse, a fully electric concept that debuted at the 2020 Beijing Auto Show.

While we didn’t end up launching in the States, the work was bold, imaginative, and exactly what I was hired to do—challenge the status quo and show what the future could look like.