Faraday Future

Ah, Faraday Future… the EV rollercoaster we all watched (and some of us rode firsthand). Say what you will, but I wouldn’t trade my time there for anything. It was a rare chance to help shape something bold from the ground up.

At Faraday, I led a team of talented product designers across nearly every aspect of human-centered design, both inside and outside the vehicle. We had our hands on everything—from the front and rear display systems, to the vehicle controls, to the FF-exclusive center armrest hardware controller designed for autonomous driving.

My team went all-in, pushing boundaries with features and functionality that most production vehicles at the time could only dream about. The FF91 was positioned as a high-end EV with the ambition to go toe-to-toe with Tesla—and we designed like we meant it.